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In this article, I looked at the concept of people’s feelings and how businesses use good and bad feeling to make profits in the marketplace. Feeling is one of the core elements that we [...]

In this article, I looked at the importance of surprising customers and how it can be good or bad for your business. Most people love to be surprised (in a good way). It makes their life [...]

When was the last time that you made a decision to work on your professional or personal development? You might want to build your body, learn to play the piano, speak a new language, or even [...]

Customer expectations is a very important concept in relation to creating a successful customer experience. Have you ever seen the upset faces of your customers when they start using your service [...]

In this article, I want to look at the relationship between customers’ and employees’ requirements and experiences that your business should provide for them. It is very important as it has a big [...]

Having satisfied customers and employees are essential to successfully running any business, especially when you run a service-based business. Customers bring you money and enable your business [...]

In the previous article, I wrote about the importance of business value and why you as a business owner or a top decision maker should take it seriously. Now the question is, how can you increase [...]

When you are in the world of running a business, you should consider different business aspects. One important business consideration is that you should focus on increasing the value of your [...]

Facing problems in the same way as we take new opportunities is part of our life and business. We spend a lot of time on solving problems and we know that problems are at the center of what many [...]

All of us involved in the process of decision making, individually or as part of a team. The decision can be related to work, family or even personal stuff and it can be very simple (e.g. what [...]